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Single Spoken Words Can Reveal Creativity

When I say the word "chair," what verb do you think of? Your answer could reveal how creative you are. Michigan State University neuroscientist Jeremy Gray has developed a simple word test to measure creativity. It's described in the journal Behavior Research Methods. His team showed 193 participants a series of nouns and asked them to respond creatively to each with a verb. "Chair" - for example - could elicit "sit"... or more creatively, ...

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