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The dark side of social media influencing

By Samira Farivar, Assistant Professor, Information Systems, Sprott School of Business, Carleton University
Fang Wang, Professor, Lazaridis School of Business and Economics, Wilfrid Laurier University
Ofir Turel, Professor, School of Computing and Information Systems, The University of Melbourne

Social media influencers need to be aware of followers’ problematic engagement. Although it may be in contrast with their goals, they can help create healthy relationships.

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