Tolerance.ca
Director / Editor: Victor Teboul, Ph.D.
Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Brands matter! Why trusting an existing brand can lure you into buying a driverless car

By Riza Casidy, Associate professor of marketing, Macquarie University
Consumers are still unsure whether fully-autonomous vehicles are safe and worth buying. Brands play an important role in influencing their decision.The Conversation


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