Inspiration from the 1970s for Generation Z's environmentalists

By Steven McCabe, Associate Professor, Institute for Design, Economic Acceleration & Sustainability (IDEAS), Birmingham City University

Cult 1970s BBC TV show The Good Life examined Tom and Barbara Good’s experience of attempting to opt out of the rat race by becoming self-sufficient. They grew vegetables in their back garden, milked a goat, tried to knit their own clothes and collected their animal’s waste to create methane to generate electricity.

With the first theatre production of The Good Life just starting a UK tour, a look back at the environmental activists of the 1970s shows us that Generation Z aren’t the first to aim for a greener lifestyle.

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