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CGI influencers: when the 'people' we follow on social media aren't human

By Francesca Sobande, Lecturer in Digital Media Studies, Cardiff University

Social media influencers – people famous primarily for posting content online – are often accused of presenting artificial versions of their lives. But one group in particular is blurring the line between real and fake.

Created by tech-savvy teams using computer-generated imagery, CGI or virtual influencers look and act like…

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