Why livestreamers should sell their products with a poker face – not a smile
(Version anglaise seulement)
par Michel Ballings, Assistant Professor of Business Analytics, University of Tennessee
Neeraj Bharadwaj, Professor of Marketing, University of Tennessee
Prasad Naik, Professor of Marketing, University of California, Davis
A new study found that sales went down when salespeople conveyed emotion during their pitch – including expressions of happiness.
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lundi 19 juillet 2021
