Observatoire des droits humains (anglais seulement)

Pinterest weight loss ban shows brands are beginning to listen to consumers

(Version anglaise seulement)

par Karen Middleton, Senior Lecturer in Marketing and Advertising, University of Portsmouth

Pinterest, the online pin-board with more than 478 million users, has taken a bold step in becoming the first major social media network to ban weight loss adverts. While the company said the decision was to promote body acceptance, it reflects a wider trend of the changing, more socially-conscious relationship between advertising platforms, brands and consumers.

Being…

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