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Director / Editor: Victor Teboul, Ph.D.
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Human Rights Observatory (French only)

L’authenticité, une clé pour renforcer la perception éthique des marques de luxe

(French version only)
By Elodie Gentina, Associate professor, marketing, IÉSEG School of Management
Gwarlann De Kerviler, Associate Professor - Head of Marketing & Sales Department, IÉSEG School of Management
Nico Heuvinck, Assistant Professor in Marketing & Academic Director of the MSc in Digital Marketing & CRM, IÉSEG School of Management
La mise en avant de la passion des artisans pour leur travail dans la communication permet notamment de répondre aux nouvelles aspirations des consommateurs.La Conversation


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