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Study Finds Female-Led Films Outperform Male Ones

Female-led films have consistently outperform male-led movies at the box office, according to a study initiated by Time's Up, the organization formed by prominent women in the entertainment industry to promote gender equality. The study analyzed the 350 top-grossing films worldwide released between January 2014 and December 2017. Researchers found that in films with small, medium and large budgets, all averaged better global grosses when a woman was listed as the lead...

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