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Grow, Adapt, Pivot: Rachael Herrscher and the Power of Social Media

Did you know more women own businesses in Salt Lake City than anywhere else? Salt Lake City, or 'Silicone Slopes', is a gender equal, tech-focused city, where and Founder, Rachael Herrscher, began her entrepreneurial journey. Rachael describes how pivoting from a traditional print business to an online model helped her survive the 2008 economic crisis. We get some tips on how to build an online presence and avoid certain pitfalls in a world where everyone is scrambling for 'likes'.Speaking of pivoting, we turn our attention to a super-secret specialty burger, from Westgate Resort's Edge Steakhouse in beautiful Park City. Chef Wayne has concocted a delicious east-meets-west wagyu burger, broiled to perfection, and topped with truffle aioli, a sous vide lobster tail, béarnaise sauce, black truffle peelings, and caviar on a brioche bun. As Alan's taste buds are overjoyed by the amazing Edge Burger, we get some great advice for women looking to get into business and acquire funding. Rachael details how to craft the perfect pitch, obtain like-minded investors, and build your online tribe of influencers. Are you ready to grow, adapt and pivot in todays connected age? Watch now.

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