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How Advertisers Could Hack The Future Of AR

by Andrew CaringiAugmented Reality app Skrite launched first AR tool that lets users write on the sky. The app could turn into a fun virtual graffiti tool for some, advertisers are already worried according to a report by a global law firm.Greg Pryor of the law firm Reed Smith predicts “the mischief might be endless” if AR becomes a third space, after the physical world and the internet, for people to leave behind any content they chose for others to see.AR/VR device sales are expected to rise by 1000% from 2015 to 2018 and once wearables go mainstream, your spectacles could become a virtual billboard. With Google planning to revive Google Glass and Snapchat patenting its AR Spectacles; The skies and your eyes could be sold to a sponsor.Currently, the only companies using the app to advertise are small businesses in Orlando, Florida, but Skrite co-founder Arshia Siddique hopes to entice bigger brands. The sky is, as she said, just waiting to be “filled with content.” The post How Advertisers Could Hack The Future Of AR appeared first on Vocativ.

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