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C'est quoi une Punchline ? - Punchline - 25/09/2016

(French version only)
L’enjeu : décrypter les phrases fortes, les punchlines qui font l’actualité. Ces formules chocs sont ciselées, distillées par les candidats et leurs états-majors. Elles vont marquer la campagne présidentielle de 2017, à commencer par les primaires des différents partis. Comment se construit une punchline ? Qu’est ce qui en fait le succès ? Quelles sont celles qui impactent durablement l’opinion ?

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