TV Broadcasters Try to Drum up More Campaign Ads

Local broadcast television stations gobbled up almost $3 billion in political advertising revenue during the 2012 elections. Four years later, their trade association is greeting a new crop of candidates with a simple message: More, please. The Television Bureau of Advertising on Wednesday begins a public-relations campaign called “We get voters.” It features commercials, a website and sponsorship of political events, including one at next week's Republican presidential debate in...

© La Voix de l'Amérique - mercredi 9 décembre 2015