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Super Bowl Ads Hit Social Media

(Version anglaise seulement)
For more news and videos visit ☛ http://english.ntdtv.comFollow us on Twitter ☛ us on Facebook ☛ Bowl ad campaigns are going beyond the field. They're now tapping into social media to leverage the millions of dollars spent on the 30-second or 60-second ads aired during the big game.Coca Cola's polar bears won't be just chillin' out watching the Super Bowl on Sunday. They will be on - ready to interact with fans.Brian Steinberg of Advertising Age:[Brian Steinberg, Television Editor, Adage]: "On Facebook, during the game, the bears are going to be there commenting on the game and the commercials themselves, all game long. It's kind of a sideline event."The bears will even have their own game day twitter hash tag: #GameDayPolarBears for fans to follow.Consumer research forecasts that 60 percent of fans will be tied into a second screen like a smartphone or a tablet during the game. So companies paying as much as $4 million for a spot want to use social media to leverage that investment.Car companies will continue to spend big. Many consumers have already had a sneak peak at this ad taking its cue from the classic movie "Ferris Bueller's Day Off".Volkswagon has also been promoting its ads on the internet. It will tap into the teen vampire phenomenon with its Audi ad. The car's LED headlight technology puts a stop to a young vampire party. Their hashtag is #SoLongVampires.Volkswagen America's President and CEO Jonathan Browning:[Jonathan Browning, President and CEO, Volkswagen America]: "With the advertising slots on the game itself being so expensive it's really important to leverage that presence and social media and viral growth around those activities is a very good way to leverage that investment."Frito-Lay's Doritos brand is back with its Crash the Super Bowl campaign, hoping its online consumer generated ad contest builds momentum.

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