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Galloway: Is the Real Emerging Market China, or Facebook?

Galloway: Is the Real Emerging Market China, or Facebook? L2 - Palais Brongniart Welcome & Opening Remarks The Social Brand: Integrating Social Media Into How You Do Business SCOTT GALLOWAY | Founder | L2 Word of Mouth Marketing KRISTIN DE VALCK | Associate Professor of Marketing | HEC School of Management The Social Media Landscape DELPHINE GATIGNOL | VP Sales France & Belgium | comScore Facebook & Prestige Brands LUCA BENINI | Managing Director Europe | Buddy Media L2's inaugural event in Paris probes the underpinnings, platforms, and best practices of social media in Europe. Social Media has shifted marketing from brand-controlled, one-way communications into collaborative dialogues with -- and among -- consumers. At this intensive, executive Clinic, academics and industry professionals probe the opportunities, challenges, and underpinnings of social media programs in the prestige market. Held in Paris, this Clinic will enhance your fluency in brand-driven social media efforts through a series of sessions with a balance of theory and industry case studies.

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