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Holiday Shopping Season's Impact Wanes as Shoppers' Habits Change

The holiday shopping season is losing some of its power in determining companies' yearly sales. November and December now account for less than 21 percent of annual retail sales at physical stores, down from a peak of over 25 percent, and experts think it'll keep dropping. Those extra percentage points would have translated into an extra $70 billion more in buying for last year, said economist Michael Niemira at the Retail Economist, a research firm. The season had steadily...

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