Starbucks’ Customer-designed Holiday Cups Debut

Instead of looking to its creative team, Starbucks turned to its latte-sipping customers to design its latest holiday cups.  The company asked people to post their designs on Instagram last December, and 1,200 ideas came in from customers who’ve made it clear on social media they care about the holiday cups Starbucks has brought out each year for nearly two decades. Over the next several months, company executives narrowed down the options to their favorites, Starbucks said...

© La Voix de l'Amérique - jeudi 10 novembre 2016