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Free Meals Lead Doctors to Prescribe More Expensive Medicine

The practice of pharmaceutical sales representatives treating doctors to free meals may be driving up the out-of-pocket price of drugs in the U.S., a new study suggests. Writing in the journal JAMA Internal Medicine, researchers from the University of California San Francisco found that the marketing practice makes doctors more likely to prescribe expensive name brand drugs, which are not always covered by insurance, over cheaper generics. The study found that doctors who were treated...

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