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Nielsen's, Sina Weibo Team Up for Closer Look at Chinese Social Media

Companies trying to attract customers through the Chinese social media are now getting some help to reach their target audiences. The U.S.-based Nielsen rating agency has reached a partnership agreement with China's Twitter-like social media service, Sina Weibo, to gauge marketing effectiveness on the platform, which has more than 200 million users. Del Levin, vice president of Shanghai-based Nielsen China, told VOA that the partnership with Sina Weibo aims to help advertisers...

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