No Cadillacs for Old Men in China

Cadillac, a favorite among America's older “supper club set,” is revving up sales to younger luxury buyers in China through smoother designs and localized production to keep prices accessible. The General Motors brand is softening some hard edges on its angular cars to appeal to Chinese buyers used to the smoother lines of luxury cars made by BMW, Audi and Mercedes-Benz that dominate high-end sales in the world's biggest car market. After a slow start in China, Cadillac is...

© La Voix de l'Amérique - mercredi 23 mars 2016