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Hollywood Studios Chase Chinese Audiences

The success of Kung Fu Panda 3 is reaffirming the value of Hollywood’s pursuit of ticket sales in China, where Hollywood films are increasingly using Chinese plot lines and characters to appeal to the Chinese market. On its opening day, the film brought in more than $16 million, and by the end of its second week, box office sales had climbed to more than $101 million. Chinese audiences flocked to the cinema on New Year’s day, when more than $100 million worth of tickets were sold. Paul...

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