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Sisters Aim to Build Ethiopia's Reading Culture

Despite having a population of almost 100 million, demand for books is low in Ethiopia. There are not many books written in the local languages, and few Ethiopians read for pleasure. Two sisters hope to buck the trend by publishing children's books that Ethiopian kids can easily grasp and enjoy. Wanting to read stories to her young children, Tsion Kiros had to rely on books written in English, as there are few Amharic-language children's books available. But the story of the...

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