Directeur / Éditeur: Victor Teboul, Ph.D.

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Online Reviews Spark Shopping Revolution

(Version anglaise seulement)

Australian small businessman Teg Sethi thought he was buying his dream car, a $44,000 [$60,000 Australian] Jeep Grand Cherokee. His dream car became a nightmare when the vehicle had 15 problems, including trouble with the steering. His harshly negative review of the car gathered more than 2 million views on YouTube alone, and is part of a revolution in relations between customers and companies brought about by surging online commerce and the rise of social media...

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