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Everyone Loves Same-Day Delivery, Until They Have To Pay

Everyone likes the idea of same-day delivery. But who wants to pay for it? That's the problem merchants face as the busy holiday shopping season approaches. They want to offer customers the near-instant gratification that usually only comes with shopping in stores or via apps like Uber and Seamless. But the logistics and costs of same-day delivery — the fuel, labor, infrastructure and other costs — has been a difficult challenge to surmount. This year, Amazon has been making an...

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