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AMA Votes for Ban on Prescription Drug Advertising

(Version anglaise seulement)

The country's largest doctors group has voted for a ban on direct-to-consumer advertising of prescription drugs and medical devices. The American Medical Association said Tuesday at a meeting in Atlanta that such ads on television and radio and in magazines drive a demand for expensive pills and medicines when less costly generic drugs are just as effective. "Today's vote in support of an advertising ban reflects concerns among physicians about the negative impact of...

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