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Facebook Struggles to Sell Advertising in India

(Version anglaise seulement)

Facebook is trying to lure skeptical advertisers in India with features such as free email support for questions about advertising and advice on increasing sales in a bid to boost revenue from its second biggest market. Facebook has 132 million users in India, trailing only the 193 million in the United States, according to the company, and the country is critical for the Menlo Park, California, social network's global expansion. But so far, the payoff has been small: Facebook...

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