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In Rural China, Shoppers Go Online - With a Little Help

Cheng Yonghao left his village in central Henan province almost 20 years ago, not expecting to return. He's now back home, and this week opened a village store to help locals shop online. Cheng is just one of an army of local recruits who are part of Alibaba Group's big bet on rural e-commerce as China's internet giant invests billions in outpost service hubs to tap a market twice the size of the United States. E-commerce growth in the countryside now outpaces that in major...

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