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Branding YouTube's 'Superwoman'

Entertainer Lilly Singh started a YouTube channel five years ago to avoid applying to grad school. Since then, she has collaborated with Arnold Schwarzenegger, James Franco and Jay Sean and amassed more than 5.7 million subscribers. The WSJ's Eva Tam interviews YouTube’s “Superwoman.” (Photo: Lilly Singh) Copyright 2015, Dow Jones & Company, Inc.

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