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Vietnam Uses Rap to Capture Young Audience

Despite government controls, the Vietnamese media industry is evolving as it faces growing competition from digital content. One website has come up with an innovative way to woo young audiences - by rapping the news. So far there have been 17 bi-monthly editions of Rap News Plus, mostly published via video-sharing platforms. On YouTube, some editions have been viewed over 500,000 times. While the latest is a special sports edition to celebrate the end of the World Cup, most include...

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