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Facebook Expands Users' Ad Targeting Profiles with Website Data

Facebook Inc. is expanding the internal user profiles that underpin its targeted advertising system, for the first time including personal information based on activities that did not occur within the boundaries of its social network.   While Facebook has long maintained internal profiles of users based on the comments they make and the posts that they “like” within its social network, the company will now flesh out those profiles with information based on some of the external...

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