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GM Turns To Veteran PR Expert To Help Deal With Recall Aftermath

General Motors turned to an old public relations hand on Monday to lead its global communications as it deals with the fallout of a defective ignition-switch issue linked to at least 13 deaths and the recall of 2.6 million vehicles. The automaker named Tony Cervone senior vice president of global communications, replacing Selim Bingol, who left last month. Cervone had previously spent 10 years on GM's public relations team, including leading communications in Europe.

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