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Independent Films Compete for Attention at Texas Festival

The South by Southwest Festival in Austin, Texas, is an especially important event for independent filmmakers seeking an audience and the magic substance called “buzz.” If a movie has a big star like Robert Duvall, it generates a lot of attention. But even Duvall's film, A Night in Old Mexico, has to have buzz, widespread talk of its worthiness, to succeed. Generating buzz Marketing and filmmaking go hand-in-hand for the still-in-production Brazilian film, Rio Eu Te Amo, or...

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