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Sochi Games inspire new fashion scene

There's a different type of fashion show in Sochi. Olympic spectators are embracing the colors of the Russian flag and wearing them with pride. Some women are taking it one step further: TWO WOMEN WEARING TRADITIONAL RUSSIAN HEAD DECORATIONS SAYING (English) "We hope for medals! Gold! Now, in this game!" Olympic Mascot hats are a popular trend, and souvenir shops are cashing in on the craze. (SOUNDBITE) (Russian) SHOP ASSISTANT LEONID DRAGANOV, SAYING: "This animal is very rarely seen in our country and that is why it is unique. Here it is smiling, it has a mustache. These hats are very warm and with his fur it reminds us that it is a very friendly animal." Among the three mascots - the polar bear, the hare and the leopard - the hare seems to be the most popular. It symbolizes gentleness, openness and willingness to help. But some customers simply think it's the cutest. (SOUNDBITE) ( Russian) MARIA KOPYLOVA, FAN FROM NOVOSIBIR

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