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As investors get ready for a look at Twitter's first quarterly financial report as a public company after the close of markets Wednesday, there's some mixed data out on how good the Super Bowl was for its business. According to the research firm Mass Relevance, the number of Top 100 brand advertisers buying sponsored posts on the social media site during the big game rose to 29, from eight last year. Yet, according to, a website that tracks Twitter activity, the number of tweets during the Super Bowl rose a tiny 3%, to 25 million, after surging 76% last year. The starkly different views of its performance during the world's most-popular media event reflect just how nascent Twitter's business model is, as many in the tech industry are still trying to figure out the best way to measure it. The U.S. stock market is poised for a lower open Wednesday following a modest recovery the day before. Dow Jones industrial average futures fell 25 points to 15,313 about 45 minutes before the U.S. stock market opened on Wednesday. Standard & Poor's 500 index futures were down five points to 1,738. Britain's FTSE 100 edged up 0.2 percent and the CAC-40 in France was down 0.2 percent. A shock slump in euro zone inflation to a level way below the European Central Bank's target is focusing the minds of its policymakers, who have the chance to respond at Thursday's monthly meeting. While they may choose to wait for updated medium-term economic forecasts in March before deciding whether to act, the drop in inflation to just 0.7 percent last month highlights the immediacy of the deflation risk facing the 18-country bloc. After the ECB's January policy meeting, President Mario Draghi set out two scenarios that could trigger fresh policy action: a deterioration in the medium-term inflation outlook and an "unwarranted" tightening of short-term money markets.

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