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At $4 million per 30 seconds, advertisers go all in for the Super Bowl

It's Super Bowl time - and advertisers are again hoping that viewers will be just as excited in what's happening off the field as on. This year, the cost of 30 seconds of advertising time during the Super Bowl has soared to 4 million dollars (USD). Automobile ads will dominate the big game. In addition to Audi and General Motors, Volkswagen is returning to the broadcast, as is Hyundai, which will make its seventh consecutive Super Bowl appearance; and Jaguar is making its Super Bowl debut with a 60-second highly-stylized commercial featuring Ben Kingsley and directed by Oscar-winning director Tom Hooper. The celebrities continue with Kia, which is airing a 60-second commercial featuring Laurence Fishburne, who reprises his role as Morpheus from the film "The Matrix." Actress Scarlett Johansson has already sparked controversy with her appearance in a commercial for soda maker SodaStream which is set to run in the fourth quarter of the Super Bowl. Activists and hu

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