Scarred US Consumers a Hard Sell for Traditional Retail

If there was one lesson from this year's holiday shopping season, it is that many traditional retailers are having to work a lot harder to persuade Americans to open their pocketbooks.   A lot of stores had to discount heavily to eke out a modest increase in sales, likely squeezing profit margins in the process.   Some improvement in the U.S. economy and declines in the jobless rate, plus gains in stock and home prices, are failing to resonate with many Americans whose...

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