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Looking to the Past

Matthews Laws is 25 years old. Adam Paterson is 26. Rich Gilbert is 28. As environmental design strategists, they are looking to the past for the solution to future product design challenges. “We've been trying to think about how people might own things in the future, and how that will affect the environmental aspects of the product from the outset,” says Laws. “A lot of the work that we've been focusing on,” Gilbert explains, “is how people can reconsider ownership, how you can actually make sure that the resources and the material value that's going into that product can carry on being a really high-quality material cycle.” Paterson adds: “When you realize that the Earth only has a finite resource of materials, we simply have to move away from our linear systems of extract, use, and discard. We have to move to more closed loop methods of manufacture.” “Looking at past design and past manufacturing is really important,” Laws says. “Part of our rol

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